In a quick addendum to yesterday’s posting on the growth of fundamental 130/30 strategies, here is an example of one company that aims to distance itself from the pure 130/30 quants by adding an “intuitive” element to quantitative decision making.

BNY Mellon Asset Management launched a 130/30 fund for European investors a couple of weeks ago that it says attempts to “harness alpha in a slightly different way than other quantitative managers by placing emphasis on fundamentals and economic intuition, rather than depending on more empirical methods.”

While it’s not quite a slam against more quantitative fund, it does reflect the unease asset management marketing departments have with the association 130/30 has developed with one of last year’s sorriest alternative strategies.