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Moniker “BoNY M” cited as evidence of lack of forethought in BNY/Mellon Merger

8 December 2006

New BNY Mellon branding strategy?IPE.com reports today that some clients aren’t comfortable with the merger between Bank of New York and Mellon Financial.  As evidence of what IPE.com says might be a rush to the alter, it cites how the merged company now shares the same name as 80’s Euro-disco band “Boney M“.  Says IPE.com:

“The fact the deal was done in five to six weeks – and that the PR own goal of the “BoNY M” name was allowed to pass – is seen as evidence that it was put together too fast.”

“Own goal” indeed.

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One Response to “Moniker “BoNY M” cited as evidence of lack of forethought in BNY/Mellon Merger”

  1. All About Alpha » Blog Archives » ABN AMRO’s Asset Management Business: A moment of truth for Barclays Says:

    […] Looks like BoNY M will have to update its list of trillionaires.  Number one UBS ($2.016t) is being trumped by Barclay’s / ABN AMRO ($2.058t).  But the difference is “razor thin” at a mere $42 billion (a tad larger than the GDP of Kenya for those keeping score at home).  […]

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